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Support Teams

Why the Best Support Teams Barely Talk to Customers

When a company's customer service metrics showed a sharp decline in support ticket volumes last quarter, executives initially worried about a system malfunction. Customers weren't calling, chat volumes had dropped, and the usual flood of payment-related complaints had mysteriously disappeared. Instead of celebrating, managers panicked. Were customers abandoning the platform? Had they broken something critical? More interesting: their…

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Banking Apps

The Efficiency Trap: When Perfect Banking Apps Become Perfectly Boring

Marcus downloads his bank's newly updated app after months of complaints about slow transfers and confusing interfaces. The transformation is remarkable: transactions complete in seconds, balances load instantly, and every feature works flawlessly. Six months later, he switches banks. Not because the app failed, but because it succeeded too well at being forgettable. This paradox defines modern banking:…

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Banking Apps

From Necessary Evil to Daily Habit: What Banking Apps Are Missing

Sarah opens her banking app twice a month, once to pay rent, once to check if her salary arrived. She dreads both interactions. Meanwhile, she checks Instagram seventeen times a day and her weather app every morning without thinking. The difference isn't about functionality or security. Instagram crashes regularly, and weather predictions are often wrong. Yet Sarah voluntarily…

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