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Customer Experience

Beyond Efficiency: How AI is Redefining Customer Experience and Brand Loyalty

The times when getting help meant endless holds and "your call is important to us" messages? Those days are gradually fading fast, especially in Africa's booming digital economy. AI has transformed customer service from a necessary hassle into a competitive advantage. Take Jumia, Africa's largest e-commerce platform. In 2023, they implemented AI-powered personalization that studies each…

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