Kemi opens her banking app, transfers money to her landlord, and closes it. Total interaction time: 28 seconds.
She won't think about the app again until next month's rent is due. Meanwhile, she spends the next two hours scrolling through social media, checking her fitness tracker, and browsing her favorite shopping app.
This scenario illustrates an average…
A mobile banking app in South Africa noticed something peculiar in its user data. While customers completed transactions successfully, 70% never used any feature beyond basic transfers.
The app had become nothing more than a digital ATM. Then they implemented an AI app engagement engine that analyzed individual user patterns and began suggesting relevant financial products…
