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Predictive Consumer Analytics

The AI Edge: Gaining a Competitive Advantage Through Predictive Consumer Analytics

Predictive analytics improved operational efficiency and revenue growth in small and medium-sized enterprises (SMEs) in Africa, which could indirectly contribute to better customer retention. Then we should expect that AI-driven predictive analytics would achieve a significant result if implemented. This isn't just about keeping up with technology – it's about staying ahead of customer needs before they…

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