When Amara joined the analytics team, everyone expected breakthroughs. She’d spent years mastering machine learning, fine-tuning models that could spot fraud before it happened.
Six months later, her reality looks very different. Her mornings start with broken date formats. By midday, she’s buried in duplicate records. By evening, she’s still fixing customer names that appear a…
The midnight alert comes in during the company's biggest sales week of the year.
The analytics dashboard shows no data for the past six hours. Customer behavior tracking has stopped.
Revenue reporting is frozen. The data pipeline, which ran flawlessly for months on smaller volumes, has collapsed under the weight of Black Friday traffic.
By morning, critical business…
