Three months ago, the customer support team celebrated the launch of its new AI assistant.
Response times dropped by 60%, customer satisfaction scores climbed, and the bot handled 70% of inquiries without escalation.
Today, the same team is frustrated. The bot provides outdated product information, struggles with questions about recent feature launches, and increasingly responds with generic…
The boardroom presentation was flawless. A South African telecommunications company's custom LLM effortlessly answered complex customer service queries, generated personalized responses, and demonstrated a remarkable understanding of local context and languages.
Executives were impressed, budgets were approved, and the AI team celebrated their success.
Six months later, customer complaints flooded in about irrelevant responses and tone-deaf suggestions.
The…
